Last paradise in a crazy world

The destination Gstaad

The Destination Gstaad enjoys a high level of prestige and international renown. In spite of this, it has remained truly Alpine, with its chic charm, British understatement and authentic traditions. Or as acting legend Julie Andrews once said: "Gstaad is the last paradise in a crazy world".

Gstaad (1,050 m above sea level) is the region's main attraction, combining style, Swiss Gemütlichkeit and tradition in a delightful way. The traffic-free centre of the village is a harmonious mix of restaurants, shops, hotels and bars. The recreational areas surrounding the village are accessed by three mountain.
Gstaad: World-renowned, sophisticated traffic-free

Gstaad: World-renowned, sophisticated traffic-free

Gstaad: World-renowned, sophisticated traffic-free
for Gstaad becoming a classic holiday resort. The international schools in the region laid the cornerstone for the tradition of Gstaad becoming a holiday destination of world class renown: "L’Institut le Rosey", which has relocated its campus to Gstaad for ten weeks every winter since 1917, the "John F. Kennedy School" in Saanen and the "Gstaad International School". Their students, parents, teachers, relatives and friends have become Gstaad's ambassadors and carry the Gstaad lifestyle out into the wide world.
International schools laid the cornerstone

International schools laid the cornerstone

International schools laid the cornerstone
The Gstaad brand today is synonymous with stylish charm and discreet understated luxury, which Gstaad's famous royal guests and visitors from the worlds of film, art, sport and science have come to appreciate. Yet despite its style and class, Gstaad has remained genuinely Alpine and down-to-earth. It is proud of its tradition and lives and breathes it every day. Gstaad has 200 farms, 80 of which still use Alpine pastures and around 7000 cows in the region. At the same time, a range of diverse leisure amenities deliver first-class leisure and recreation in summer and in winter. Over a thousand cultural and sporting events are available to visitors every year, including top events with an international reputation. In addition, visitors will find first-class hotels, outstanding shopping facilities along the traffic-free promenade and an airport in Saanen.
Prestige meets Alpine Authenticity

Prestige meets Alpine Authenticity

Last Paradise in a crazy world